Shoot Magazine: Call me Al
Political pundits writing in the Oct. 18 edition of The Daily News here called it "probably Garth's best
commercial in several years." The spot, which has also been touted on CNN
and in several other daily newspapers that provide "grades" of
political spots, is the :30 "Call Me Al" directed by Kay van de
Linde, president of The Garth Group, David Garth's political consultancy based
here.
Using Paul Simon's "Bodyguard" song as a soundtrack, the spot
(all text and still photographs) sets up the relationship between opponent
George Pataki and controversial New York Senator Alfonse D'Amato. As the Simon
instrumental plays, the final image is a news photo of D'Amato holding Pataki's
wrist to lead him through a crowd. As Simon sings "You can just call me
Al, call me Al" the text reads "George Pataki? Maybe we should just
call him Al!" and the camera zooms in on the D'Amato/Pataki hand‑holding.
Read the complete article here.
