Welcome at Press Strategies
I am a European spin-doctor. A
challenger who believes journalists shouldn't have a monopoly when it comes to the image and
reputation of people, companies and organizations. An independent and critical
advisor who prefers to work for strong personalities. Who has concluded that
context and nuance are often the first casualties in a media storm, and that
perception is reality.
I learned the craft in the trenches, from the legendary political media consultant, David Garth. A man who always stressed the importance of strategy, loyalty and hard work. Someone who believed that the best defense is a good offense. It was a tough, but golden learning experience, which has yielded me a tremendous amount of knowledge, experience and expertise on public and political processes, the ways of the press, and the performance of people and organizations under pressure.
After eighteen years in New York City, I returned to Europe after the millennium to start my own consulting practice. That took some getting used to, even to this day. Not everyone is equally charmed by my direct and proactive -- some call it: American -- way of doing things. But strong personalities, who prefer a strategist who doesn’t tell them what they want to hear, but what they ought to know, always find their way to my door.
Most of my consulting work is in the background. But if necessary, I am willing and able to defend my client's cause in the public arena. Consequently, I've personally experienced the advantages and disadvantages of dealing with the press and the consequences of publicity.
My core business is press strategy and crisis communications. In line with that, I also consult on visual rhetoric, corporate and political campaigns, positioning, and image and reputation management. Always 24/7, and always with the interests of my client in mind.
If you want to know more, please don't hesitate to contact me.
Kay van de Linde
